Privacy Policy
Last updated: 5 August 2026. This policy explains what data is collected when you visit learnbeyondwicket.com, why it is collected, and the choices you have.
Who we are
LBW — The Cricket Almanac ("we", "us", "the site") is published by G4GAME, India, and is available at learnbeyondwicket.com. For any privacy question, contact official@learnbeyondwicket.com.
Information we collect
We do not ask you to create an account and we do not sell personal data. The site collects:
- Usage data — pages viewed, time on page, approximate location (country or city level), device type, browser, screen size, and the referring website. This is collected through Google Analytics.
- Advertising data — cookies and identifiers used by Google AdSense and its partners to serve and measure ads.
- Information you send us — if you email or message us, we keep that correspondence in order to reply.
Cookies
Cookies are small text files stored on your device. This site uses analytics cookies (to understand which chapters people read) and advertising cookies (to serve ads and limit how often you see the same ad). We do not use cookies to build profiles for sale.
You can block or delete cookies at any time through your browser settings. Blocking cookies will not stop you reading anything on this site. You can also change your choice at any time using the “Cookie Settings” link in the footer of every page.
The specific cookies advertising sets
When advertising is served on this site, Google and its partners may set the following cookies. These cookies are set by Google, not by this website, and are governed by Google’s Privacy Policy at policies.google.com/privacy.
- __gads — used by Google AdSense to measure ad interactions and to prevent the same ad being shown to you repeatedly.
- __gpi — used by Google to store information about how you use the site and the ads you have been shown.
- IDE — set by Google’s DoubleClick domain to register and report your actions after viewing or clicking an ad, in order to present targeted ads.
- ANID — used to store information about your opt-out preferences and to target ads based on prior browsing activity.
- _ga / _ga_* — set by Google Analytics to distinguish visitors and measure aggregate traffic. These are only set if you accept analytics cookies.
How to opt out of personalised advertising
You can opt out of personalised advertising in several ways:
- Visit adssettings.google.com and adjust your Google ad preferences.
- Visit optout.aboutads.info to opt out of interest-based advertising from all DAA-participating companies.
- EU and UK readers can manage preferences across networks at youronlinechoices.eu.
- Install the Google Analytics Opt-out Browser Add-on.
Opting out of personalised ads does not mean you will stop seeing advertisements — you will see the same number of ads, but they will not be targeted to your interests.
Google AdSense and third-party advertising
- Third-party vendors, including Google, use cookies to serve ads based on your prior visits to this website or other websites.
- Google's use of advertising cookies enables it and its partners to serve ads to you based on your visit to this site and/or other sites on the Internet.
- You may opt out of personalised advertising by visiting Google Ads Settings.
- You may opt out of some third-party vendors' use of cookies for personalised advertising at aboutads.info/choices or optout.networkadvertising.org.
- More detail is available in How Google uses information from sites that use its services.
Google Analytics
We use Google Analytics to measure traffic. It sets cookies and processes IP addresses in truncated form. You can prevent this entirely by installing the Google Analytics opt-out browser add-on.
Your rights (GDPR / CCPA / DPDP Act)
Depending on where you live, you may have the right to access, correct, or delete the personal data we hold about you, to object to processing, and to withdraw consent for cookies. Email official@learnbeyondwicket.com and we will respond within 30 days.
Visitors from the EEA, UK and Switzerland are shown a consent notice for personalised advertising and analytics cookies before those cookies are set, and may change or withdraw that consent at any time.
GDPR compliance (European Union / EEA users)
If you are located in the European Union or European Economic Area, the legal basis for processing your data for advertising and analytics purposes is your consent, obtained via the cookie consent banner shown on your first visit to this site. You may withdraw that consent at any time using the “Cookie Settings” link in the footer, or by clearing your browser cookies and declining the banner on your next visit.
Under the GDPR you have the right to access, correct, or delete your personal data; the right to restrict or object to processing; the right to data portability; and the right to lodge a complaint with your local data protection authority.
Indian Information Technology Act compliance
This website complies with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011. We do not collect sensitive personal data as defined under those rules. All editorial content on this site is original and does not infringe upon the intellectual property rights of third parties.
For data or privacy queries, contact official@learnbeyondwicket.com.
Children
This site is not directed at children under 13 and we do not knowingly collect personal data from them. If you believe a child has provided us with personal data, contact us and we will delete it.
Data retention and security
Analytics data is retained by Google for a maximum of 14 months. Email correspondence is kept for as long as needed to handle your query. The site is served over HTTPS.
External links
Pages on this site link to third-party websites. We are not responsible for their content or privacy practices — see our disclaimer.
Changes to this policy
We may update this policy as the site changes. The "last updated" date at the top always reflects the current version.